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Kinesio Taping
kinesio_tapingAthletes used Kinesio Taping for rehabilitation for sports injuries during the Beijing Olympics 2008.

Kinesio Taping, also called Elastic Therapeutic Taping, is a great way to give support for overstained muscles. It enables you to go about your normal daliy activity while preventing overuse or overcontraction of the muscle. Kinesio Taping gives functional assistance to the muscle at the same time increasing circulation of venous and lymph flows. It can be used in conjunction with other therapies such as massage, electrical stimulation and acupuncture.

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athletic taping
   
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Kinesio Tape - Blue Kinesio Tape - Beige

This is what New York Times had to say about it: "The appearance of Kinesio on the well-toned Ms. Walsh — she even wore it while meeting President Bush — has spurred international interest in the little-known brand. In black, pink, blue and beige, the tape has been spotted on a number of other Olympians, including the shoulder of U.S. water polo player Lauren Wenger and the elbows of Canadian Greco Roman wrestler Ari Taub. Members of Spain’s basketball team and Jamaica’s track team are wearing it. 

Read more about Kinesio Taping and the Olympics